Tweet
The Collegiate Licensing Company today announced an exclusive licensing relationship with Electronic Arts. EA will now be the only company able to develop, publish, and distribute college football video games. This 6-year-agreement goes for all consoles (including handhelds) and grants EA the exclusive rights to all teams, stadiums, and schools.
"When we began our analysis of the videogame landscape, it became apparent that EA SPORTS was best positioned from a marketing and development perspective to maximize the sales opportunities for college football," said Pat Battle, CEO of The Collegiate Licensing Company.
"Electronic Arts has been a tremendous partner, and we are thrilled that the EA SPORTS team has renewed its commitment to the college market. We look forward to seeing how EA will continue to grow its NCAA Football franchise through innovative game play, unique marketing programs and its dedicated sales force."
Jeff Karp, Group Vice President of Marketing for Electronic Arts, had this to say: "Our NCAA football franchise is a key element in our EA SPORTS brand lineup and we are pleased to have secured the NCAA license...there is an unrivaled loyalty our fans have for the game, and this agreement with CLC allows EA to continue to deliver to fans the best, most innovative college football experience now and for years to come."
Now, EA's NCAA College Football 2005 was the only college football game released last year, and it's generally considered to be a very solid game, so this isn't as big a deal as the exclusive agreement with the NFL. Still, it's going to be very hard for any company other than EA to succeed in the football video game market now, as EA now has exclusive agreements for college football, the NFL, and even the AFL (Arena Football League).
Source: gamesarefun
"When we began our analysis of the videogame landscape, it became apparent that EA SPORTS was best positioned from a marketing and development perspective to maximize the sales opportunities for college football," said Pat Battle, CEO of The Collegiate Licensing Company.
"Electronic Arts has been a tremendous partner, and we are thrilled that the EA SPORTS team has renewed its commitment to the college market. We look forward to seeing how EA will continue to grow its NCAA Football franchise through innovative game play, unique marketing programs and its dedicated sales force."
Jeff Karp, Group Vice President of Marketing for Electronic Arts, had this to say: "Our NCAA football franchise is a key element in our EA SPORTS brand lineup and we are pleased to have secured the NCAA license...there is an unrivaled loyalty our fans have for the game, and this agreement with CLC allows EA to continue to deliver to fans the best, most innovative college football experience now and for years to come."
Now, EA's NCAA College Football 2005 was the only college football game released last year, and it's generally considered to be a very solid game, so this isn't as big a deal as the exclusive agreement with the NFL. Still, it's going to be very hard for any company other than EA to succeed in the football video game market now, as EA now has exclusive agreements for college football, the NFL, and even the AFL (Arena Football League).
Source: gamesarefun