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U.S. rap star 50 Cent will get major exposure this weekend during the Super Bowl, thanks to a new commercial by American Suzuki Motor Corp.
50′s track “Movin’ On Up” is being featured in Suzuki’s “Sled” Super Bowl ad, promoting the new all-wheel-drive 2012 Kizashi sports sedan.
The commercial features an Eskimo, who upgrades his sled to the new Kizashi sedan by Suzuki.
“We are thrilled to show off the Kizashi’s fun-to-drive capabilities during the most-watched sporting event of the year,” said Jeff Holland, director of social media, American Suzuki. “We feel that 50 Cent’s upbeat music brings the Kizashi to life in a way that viewers will relate to.”
The Suzuki 2012 Super Bowl ad will continue to air both in 60-second and 30-second formats, as part of a new Suzuki advertising campaign that is scheduled to debut in March.
Tonight (February 4), 50 Cent will join Lil Jon and Pitbull as the headliners of the Bud Light Hotel Super Bowl XLVI party in Indianapolis.
Source: allhiphop.com