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The Chief Executive Officer of the 7-Eleven has announced that the convenience store chain will carry Nelly's energy drink Pimp Juice in select stores, despite being the subject of threatened boycott, due to the drink's controversial name.
"You can't underestimate the bottom line here. The opportunity is terrific," Jim Keyes, CEO of 7-Eleven told the USA Today.
The company is preparing a market test of the drink, which has shipped over one million cans since it's official release.
Nelly fended off criticism of the drink on MTV's TRL in September. "Pimp Juice is nothing derogatory, it's an energy drink. It's not an alcoholic beverage or nothing like that. I'm a big fan of sports. With The St. Lunatics, we need a lot of energy. We're constantly working."
The drink currently has distribution in Miami, Chicago, all of Louisiana, Detroit, Kalamazoo, Las Vegas, Seattle, all of Missouri, the Caribbean and Jamaica.
Source: allhiphop.com
"You can't underestimate the bottom line here. The opportunity is terrific," Jim Keyes, CEO of 7-Eleven told the USA Today.
The company is preparing a market test of the drink, which has shipped over one million cans since it's official release.
Nelly fended off criticism of the drink on MTV's TRL in September. "Pimp Juice is nothing derogatory, it's an energy drink. It's not an alcoholic beverage or nothing like that. I'm a big fan of sports. With The St. Lunatics, we need a lot of energy. We're constantly working."
The drink currently has distribution in Miami, Chicago, all of Louisiana, Detroit, Kalamazoo, Las Vegas, Seattle, all of Missouri, the Caribbean and Jamaica.
Source: allhiphop.com