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So So Def CEO Jermaine Dupri continues to build his brand, with the release of a new compilation of southern artists and the formation of So So Def Entertainment, a new company that will lead the mogul’s foray into television.
Jermaine Dupri Presents…Young, Fly & Flashy Vol. 1, is a new collection of up-and-coming So So Def artists paired with nationally known southern Hip-Hop artists.
“Young, Fly & Flashy is the definition of myself and the lifestyle of So So Def,” Dupri explained. “So So Def has had a lot of success with compilations over the years when Lil Jon was my A&R guy. He created the compilation series, but really focused more on bass music. Young, Fly & Flashy is more about today's hip-hop sound. It's heavy on the So So Def branding so people will know and recognize that So So Def is still a strong presence in the streets - we'll be here another 20 years."
In addition to the new So So Def artists, the album features appearances by J-Kwon, Stat Quo, Pastor Troy, KP & Envy and Bun B.
Young Fly & Flashy…Vol.1 hits stores July 19.
In related news, Dupri has announced the formation of So So Def Entertainment, which will serve as the film and television arm for the So So Def brand.
Todd “Todd-1” Brown, who helped produced such seminal shows as "Yo! MTV Raps!," "Rap City," "Source All Access," Interscope’s “The Next Episode” and others, will lead the division.
"I am excited about Todd-1 joining the So Def family, I have watched the moves that he has made throughout his career and we welcome his talents here," Dupri said.
According to Dupri, the new company has already developed a special that will soon debut on BET titled “Welcome to Atlanta.”
Additionally, So So Def Entertainment is producing an untitled special for VH1 and will soon release new projects spanning television, DVD home movies and theatrical films.
"I look forward to the opportunity of expanding on such a successful brand and taking it to the world of film and television which is my specialty," Todd-1 said.
Source: allhiphop.com
Jermaine Dupri Presents…Young, Fly & Flashy Vol. 1, is a new collection of up-and-coming So So Def artists paired with nationally known southern Hip-Hop artists.
“Young, Fly & Flashy is the definition of myself and the lifestyle of So So Def,” Dupri explained. “So So Def has had a lot of success with compilations over the years when Lil Jon was my A&R guy. He created the compilation series, but really focused more on bass music. Young, Fly & Flashy is more about today's hip-hop sound. It's heavy on the So So Def branding so people will know and recognize that So So Def is still a strong presence in the streets - we'll be here another 20 years."
In addition to the new So So Def artists, the album features appearances by J-Kwon, Stat Quo, Pastor Troy, KP & Envy and Bun B.
Young Fly & Flashy…Vol.1 hits stores July 19.
In related news, Dupri has announced the formation of So So Def Entertainment, which will serve as the film and television arm for the So So Def brand.
Todd “Todd-1” Brown, who helped produced such seminal shows as "Yo! MTV Raps!," "Rap City," "Source All Access," Interscope’s “The Next Episode” and others, will lead the division.
"I am excited about Todd-1 joining the So Def family, I have watched the moves that he has made throughout his career and we welcome his talents here," Dupri said.
According to Dupri, the new company has already developed a special that will soon debut on BET titled “Welcome to Atlanta.”
Additionally, So So Def Entertainment is producing an untitled special for VH1 and will soon release new projects spanning television, DVD home movies and theatrical films.
"I look forward to the opportunity of expanding on such a successful brand and taking it to the world of film and television which is my specialty," Todd-1 said.
Source: allhiphop.com