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McDonald's Rap Plan Stalls, Corporation Criticized By Watch Group
McDonald's plan to pay rap artists to mention the Big Mac sandwich in their songs as a marketing strategy has come under fire by the Campaign for a Commercial-Free Childhood, formerly Stop Commercial Exploitation of Children.
CCFC is a national coalition of health care professionals, educators, advocacy groups and concerned parents that work to counter harmful effects of marketing to children.
According to the CCFC, obesity rates are highest among African-Americans and that the rates in the African-American community are rising.
Dr. Susan Linn, CCFC co-founder and author of the book “Consuming Kids: The Hostile Takeover of Childhood” blasted the campaign.
“Its’ terribly unfair,” Dr. Linn told AllHipHop.com. “It’s hard enough to distinguish between ads and content, but to have these ‘adversongs’ turn up in songs that are being marketed and sold to pre-teens is horrible. Listeners won’t know the rappers are being paid to push Big Macs.”
The CCFC cited an April report issued by the New England Journal of Medicine that revealed that obesity-related illnesses may cause a generation of children to have shorter life spans than their parents.
“This campaign undermines McDonald’s claim that they are serious about combating childhood obesity,” added psychiatrist Alvin F. Poussaint, of the Judge Baker Children’s Center and Harvard Medical School. “Even as McDonald’s is drawing praise for pushing salads and apples, they are finding new ways to market high calorie standbys like the Big Mac to children.”
In March of 2005, McDonald's announced it would pay rappers $1-$5 every time their song mentioning the sandwich gets played on the radio.
According to a report issued by Crain’s AdAge.com today (Sept. 26), McDonald's plan has stalled because the corporation cannot find suitable lyrics.
A spokesman for McDonald's denied earlier criticism by the CCFC in the AdAge report, saying "This is where brand relevance has gone and we have great confidence that the consumer understands this…We believe that the McDonald's brand is so omnipresent already in America that having it in music, having it in TV, having it in movies, is no more intrusive than anything else children experience nowadays."
Dr. Linn acknowledged the report that was issued today and refuted McDonald’s statement.
“Rap is the most popular genre among preteens,” Linn continued. “It’s a terrible exploitation, especially in an art form that started out being so positive in so many ways. It’s like moving one toxic waste dump from one neighborhood to another one."
For more information on the Campaign for a Commercial-Free Childhood visit http://www.commercialfreechildhood.org/
Source: allhiphop.com
CCFC is a national coalition of health care professionals, educators, advocacy groups and concerned parents that work to counter harmful effects of marketing to children.
According to the CCFC, obesity rates are highest among African-Americans and that the rates in the African-American community are rising.
Dr. Susan Linn, CCFC co-founder and author of the book “Consuming Kids: The Hostile Takeover of Childhood” blasted the campaign.
“Its’ terribly unfair,” Dr. Linn told AllHipHop.com. “It’s hard enough to distinguish between ads and content, but to have these ‘adversongs’ turn up in songs that are being marketed and sold to pre-teens is horrible. Listeners won’t know the rappers are being paid to push Big Macs.”
The CCFC cited an April report issued by the New England Journal of Medicine that revealed that obesity-related illnesses may cause a generation of children to have shorter life spans than their parents.
“This campaign undermines McDonald’s claim that they are serious about combating childhood obesity,” added psychiatrist Alvin F. Poussaint, of the Judge Baker Children’s Center and Harvard Medical School. “Even as McDonald’s is drawing praise for pushing salads and apples, they are finding new ways to market high calorie standbys like the Big Mac to children.”
In March of 2005, McDonald's announced it would pay rappers $1-$5 every time their song mentioning the sandwich gets played on the radio.
According to a report issued by Crain’s AdAge.com today (Sept. 26), McDonald's plan has stalled because the corporation cannot find suitable lyrics.
A spokesman for McDonald's denied earlier criticism by the CCFC in the AdAge report, saying "This is where brand relevance has gone and we have great confidence that the consumer understands this…We believe that the McDonald's brand is so omnipresent already in America that having it in music, having it in TV, having it in movies, is no more intrusive than anything else children experience nowadays."
Dr. Linn acknowledged the report that was issued today and refuted McDonald’s statement.
“Rap is the most popular genre among preteens,” Linn continued. “It’s a terrible exploitation, especially in an art form that started out being so positive in so many ways. It’s like moving one toxic waste dump from one neighborhood to another one."
For more information on the Campaign for a Commercial-Free Childhood visit http://www.commercialfreechildhood.org/
Source: allhiphop.com