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Actor/rapper Nick Cannon is putting a satirical spin on a serious subject with his role in a new advertising campaign from truth, the American Legacy Foundation's national youth smoking prevention campaign.
In the new television ad, which began airing Monday (May 14), the MTV Wild 'n Out host sits down with Derrick Beckles, a roving documentarian investigating Big Tobacco.
Beckles asks Cannon a series of questions during an interview, ranging from problems with his confidence to whether he likes to drink 40 oz. bottles of malt liquor to if he needs someone to read his scripts to him.
Upon Cannon's surprise at the questioning, Beckles hands him a document that the entertainer reads.
"Back in the 80's, tobacco companies labeled African-Americans as less-educated, prefer malt-liquor and have problems with their own self-esteem," said Cannon, who expresses shock and disappointment by the end of the ad.
The spot, which is part of a documentary campaign organized by truth, is the foundation's way of using a satirical approach to reinforce some of what it feels is the absurdity of the tobacco industry's views.
African Americans have been found to be disproportionately targeted by the marketing practices of the tobacco industry, according to truth.
Studies show that 22 percent of African Americans smoke in the United States.
This results in 45,000 tobacco-related deaths every year in the African-American community.
The truth ad featuring Nick Cannon is slated to run through July.
Source: allhiphop.com
In the new television ad, which began airing Monday (May 14), the MTV Wild 'n Out host sits down with Derrick Beckles, a roving documentarian investigating Big Tobacco.
Beckles asks Cannon a series of questions during an interview, ranging from problems with his confidence to whether he likes to drink 40 oz. bottles of malt liquor to if he needs someone to read his scripts to him.
Upon Cannon's surprise at the questioning, Beckles hands him a document that the entertainer reads.
"Back in the 80's, tobacco companies labeled African-Americans as less-educated, prefer malt-liquor and have problems with their own self-esteem," said Cannon, who expresses shock and disappointment by the end of the ad.
The spot, which is part of a documentary campaign organized by truth, is the foundation's way of using a satirical approach to reinforce some of what it feels is the absurdity of the tobacco industry's views.
African Americans have been found to be disproportionately targeted by the marketing practices of the tobacco industry, according to truth.
Studies show that 22 percent of African Americans smoke in the United States.
This results in 45,000 tobacco-related deaths every year in the African-American community.
The truth ad featuring Nick Cannon is slated to run through July.
Source: allhiphop.com