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With the release of "Grand Theft Auto IV" coming up -- and, let's be honest, my wanting to start this blog off with a bang -- I thought it was worth letting readers know about a major story in the intersection of Hollywood and videogames, arguably the biggest ever, that almost happened last spring.
For years, everyone in Hollywood has wanted to get their hands on "Grand Theft Auto." Big name producers and senior execs at major studios all did their best to convince Rockstar to give up the film rights to their franchise. But the brothers Houser were reluctant, and who can blame them? "Grand Theft Auto" is a huge cash cow and has a bigger profile in the young male demo than most TV shows and movies. And God knows there have been a lot of awful videogame-based movies that hurt the property more than they helped. So, even amongst those able to navigate the Rockstar bureaucracy and talk to the right people, the answer was always "no."
But last year, something changed. By the spring, a deal was virtually in place with one of the six major studios to start developing a "Grand Theft Auto" movie. Eminem was quite possibly going to star.
I can't be sure of the reasons why Rockstar was finally open to a movie deal, though I suspect it had to do with the new management at parent company Take 2. This was soon after the board was ousted following a financial scandal. The new (and current) chairman, Strauss Zelnick, has significant ties to the traditional media industry given his previous posts as CEO of BMG music and president of 20th Century Fox.
How close was this deal to happening? Reporters at Variety (and, I have since learned, other publications) were preparing their stories based on conversations with the studio in question. Internally at Take 2, people were talking about it as a done deal. Then at the last minute, it all fell apart. I'm told Take 2 couldn't finalize terms with the studio, though I'm not sure if it was a purely financial issue or if, in the end, the publisher got cold feet about giving away rights to its baby.
Who knows if Rockstar will ever be willing to make a movie deal again. But for those who think that in principle the publisher would never be interested, last year's events prove them wrong. Perhaps one day it'll happen. Maybe even before the "Halo" film.
Source: The Cut Scene
For years, everyone in Hollywood has wanted to get their hands on "Grand Theft Auto." Big name producers and senior execs at major studios all did their best to convince Rockstar to give up the film rights to their franchise. But the brothers Houser were reluctant, and who can blame them? "Grand Theft Auto" is a huge cash cow and has a bigger profile in the young male demo than most TV shows and movies. And God knows there have been a lot of awful videogame-based movies that hurt the property more than they helped. So, even amongst those able to navigate the Rockstar bureaucracy and talk to the right people, the answer was always "no."
But last year, something changed. By the spring, a deal was virtually in place with one of the six major studios to start developing a "Grand Theft Auto" movie. Eminem was quite possibly going to star.
I can't be sure of the reasons why Rockstar was finally open to a movie deal, though I suspect it had to do with the new management at parent company Take 2. This was soon after the board was ousted following a financial scandal. The new (and current) chairman, Strauss Zelnick, has significant ties to the traditional media industry given his previous posts as CEO of BMG music and president of 20th Century Fox.
How close was this deal to happening? Reporters at Variety (and, I have since learned, other publications) were preparing their stories based on conversations with the studio in question. Internally at Take 2, people were talking about it as a done deal. Then at the last minute, it all fell apart. I'm told Take 2 couldn't finalize terms with the studio, though I'm not sure if it was a purely financial issue or if, in the end, the publisher got cold feet about giving away rights to its baby.
Who knows if Rockstar will ever be willing to make a movie deal again. But for those who think that in principle the publisher would never be interested, last year's events prove them wrong. Perhaps one day it'll happen. Maybe even before the "Halo" film.
Source: The Cut Scene