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50 Cent Makes The Mogul, Diddy Makes The Rock Band W/ New MTV Shows
MTV's adding two more hip-hop headliners to its reality show line-up this summer and fall, but neither of them have much to do with the music.
50 Cent's still untitled reality competition will focus on business skills, and Diddy's show remakes "Making The Band" for the rock arena, according to Billboard.
Fif will challenge 16 contestants to master the business savvy that brought him from a street existence to his present star status. Each week, one of the protégés will be eliminated and the last one standing will receive a full scholarship to an undergraduate or graduate business program.
The contestants have a lot to learn.
The well-diversified mogul's portfolio includes an investment in Vitamin Water valued at $100 million, his own record label, a branded clothing line, sneakers through Reebok, books, video games, Hollywood movies, his own body spray through Right Guard and most recently a memorabilia line through a deal with Steiner Sports.
The rapper will be done with his Interscope contract with the completion of one more solo album and the soon-to-be free agent is already looking for his next big pay day.
Diddy's "Making the Band" spinoff, "Making the Rock Band" will take on the basic structure of the first Band, with the new genre.
"Our main goal is to always pull the rug out," MTV programming head Tony DiSanto says. "If something is working great, we don't want to do it again, we want to do something new. Our viewers expect us to keep evolving, genre-busting and taking chances."
T.I., will also be getting his own reality show on MTV. The docu series will follow him as he performs the remainder of his community service hours and prepares for a one-year prison sentence next spring. The show is slated to air shortly after the rapper reports to prison for federal weapons charges in early 2009.
Source: sohh.com
50 Cent's still untitled reality competition will focus on business skills, and Diddy's show remakes "Making The Band" for the rock arena, according to Billboard.
Fif will challenge 16 contestants to master the business savvy that brought him from a street existence to his present star status. Each week, one of the protégés will be eliminated and the last one standing will receive a full scholarship to an undergraduate or graduate business program.
The contestants have a lot to learn.
The well-diversified mogul's portfolio includes an investment in Vitamin Water valued at $100 million, his own record label, a branded clothing line, sneakers through Reebok, books, video games, Hollywood movies, his own body spray through Right Guard and most recently a memorabilia line through a deal with Steiner Sports.
The rapper will be done with his Interscope contract with the completion of one more solo album and the soon-to-be free agent is already looking for his next big pay day.
Diddy's "Making the Band" spinoff, "Making the Rock Band" will take on the basic structure of the first Band, with the new genre.
"Our main goal is to always pull the rug out," MTV programming head Tony DiSanto says. "If something is working great, we don't want to do it again, we want to do something new. Our viewers expect us to keep evolving, genre-busting and taking chances."
T.I., will also be getting his own reality show on MTV. The docu series will follow him as he performs the remainder of his community service hours and prepares for a one-year prison sentence next spring. The show is slated to air shortly after the rapper reports to prison for federal weapons charges in early 2009.
Source: sohh.com