The president of Logo, Viacom's gay and lesbian channel that is due to launch on Thursday, claims that no advertiser has been deterred from buying spots on it because of protests by religious activists. In an interview with today's (Tuesday) Wall Street Journal, Brian Graden, who also heads Viacom's MTV Entertainment, remarked: "It seems everyone I talk to wants to write that story, but it is not a story we seem to be living."
The WSJ said that the channel is due to open on Thursday with Miller Lite beer serving as the principal advertiser. Other advertisers include Tylenol PM, Orbitz, Lions Gate Films, Paramount, Showtime, Subaru, and Motorola. Reporting on the network's debut, today's New York Times observed: "For an enterprise operating in a medium that thrives on promotion, Logo's coming out is taking place quietly. There have been no flashy billboards or bus stop ads, the way Showtime pitches its gay-themed shows. Advance copies of shows have been kept under wraps. Advertising has been limited primarily to gay and lesbian publications."
Source: IMDB
The WSJ said that the channel is due to open on Thursday with Miller Lite beer serving as the principal advertiser. Other advertisers include Tylenol PM, Orbitz, Lions Gate Films, Paramount, Showtime, Subaru, and Motorola. Reporting on the network's debut, today's New York Times observed: "For an enterprise operating in a medium that thrives on promotion, Logo's coming out is taking place quietly. There have been no flashy billboards or bus stop ads, the way Showtime pitches its gay-themed shows. Advance copies of shows have been kept under wraps. Advertising has been limited primarily to gay and lesbian publications."
Source: IMDB
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